Your end users are Product People. You need to toss out this stupid idea that
making something usable by DHH fanbois means you’re not HARD CORE. You can still
be hard core and make something they can use, hell something any programmer can
use. By doing this you will reduce costs for the people who use your software
which is what that kind of software is good at.
The shift in thinking is to focus on usability as if it ware a linguistic
concern rather than a graphical concern. Product People focus on the design and
interaction of their product through graphics because that’s how their customers
have to interact with what they make.
Long Beards need to focus on the design and interaction of their product through
linguistics because that’s how Product People interact with infrastructure